META SPOT
Art Directon
#2022
"QXCHHHH", in reference to the onomatopoeia of the can opening, is an audiovisual piece that, with the usual irreverent and cheeky tone of PutosModernos, shows the "behind the scenes" of those lives in permanent live and those, often obvious, product promotions. Through an elaborate sequence shot, the piece reflects the "behind the scenes" of the influencer and, as the camera turns, different situations are contemplated in which creatives, advertisers, directors and brand managers give directions to the influencers in order to advertise.